30 Aug Snapchat Now Offering Year-Long Geofilters
Snapchat is rolling out a new on-demand geofilter option for small businesses and brands. Until now, custom Snapchat filters have been limited to a 30-day maximum. The new offering comes at an enticing price point, reducing the daily cost for a Snapchat filter by up to 5 times less than the average cost per day.
This is great news for companies trying to leverage Snapchat as part of their broader digital marketing and branding strategy. The only downside to this option is that it is non-refundable.
It’s still unknown whether users will be able to update the filter during that one-year span or if they would need to cancel and re-submit a new design.
Stay tuned for more updates as this new option will likely evolve over time. You can get started on a year-long custom geofilter for your brand starting today.